Website Redesign & Migration Services – Transform Your Digital Presence Without Losing Momentum
At Robur Solutions, we specialize in seamless website redesigns and platform migrations that modernize your digital presence while preserving your hard-earned search rankings, traffic, and conversions. Unlike typical redesigns that result in traffic drops and technical headaches, our structured approach ensures your business continues operating smoothly throughout the transition. Whether you’re moving from an outdated platform to a modern CMS, consolidating multiple sites, or completely refreshing your brand’s digital experience, we implement proven methodologies that protect your SEO equity while delivering a future-proof website that drives business growth.
Learn more about website migration best practices at the
Moz SEO Learning Center.
Strategic Redesign
Business-Driven Transformation
Our redesign process begins with deep analysis of your business goals, user behavior, and conversion metrics—not just aesthetics. We create data-informed designs that improve user experience while directly supporting your revenue objectives. Every design decision is validated through user testing and analytics to ensure it drives measurable business outcomes.
Platform Migration
Seamless Technology Transitions
Moving from one CMS to another? We handle complex migrations from WordPress to headless solutions, Shopify to custom e-commerce platforms, or any other technology transition with precision. Our migration specialists ensure zero data loss, preserve all SEO value, and implement proper redirects to maintain your traffic flow without disruption.
Content Migration
Precision Data Transfer
Content is your most valuable digital asset. Our migration process includes meticulous content mapping, structured data transfer, and quality assurance checks to ensure every page, image, and piece of metadata transitions perfectly. We don’t just move content—we optimize it for better performance in your new environment.
The Robur Solutions Redesign & Migration Methodology
Phase 1: Comprehensive Audit & Strategy
We begin with a thorough technical and content audit of your existing site, analyzing everything from URL structure and internal linking to page speed and conversion paths. This data-driven foundation allows us to develop a migration strategy that preserves your SEO equity while identifying opportunities for improvement. We create detailed content inventories, redirect maps, and technical specifications that serve as our roadmap for the project.
Phase 2: Design & Development in Parallel
While development begins on the new site, we work concurrently on strategic redesign elements. This parallel approach minimizes downtime and allows us to validate design decisions against real user behavior data. We implement A/B tested UI patterns, conversion-optimized layouts, and performance-focused architectures that set your new site up for immediate success upon launch.
Phase 3: Precision Migration & Validation
Our migration process follows military-grade precision with multiple validation checkpoints. We implement 301 redirects at scale using pattern matching (not just 1:1 mapping), preserve all canonical tags and structured data, and verify that every piece of content appears correctly in the new environment. Before launch, we conduct extensive testing across devices, browsers, and user flows to ensure a flawless transition.
How We Guarantee Zero Traffic Loss During Migration
See exactly how our military-grade migration framework protects your SEO equity while transforming your digital presence—no guesswork, no traffic drops, just proven results.
Avoiding the #1 Redesign Mistake: SEO Equity Loss
The Redirect Strategy That Preserves Rankings
The most common—and costly—mistake in website redesigns is improper URL structure management. When URLs change without proper redirects, you lose the SEO equity built over years. Our migration specialists implement sophisticated redirect strategies that go beyond simple 1:1 mapping. We analyze your traffic patterns to prioritize high-value pages, implement pattern-based redirects for category structures, and preserve link equity through careful management of canonical tags and internal linking.
Technical SEO Preservation Protocol
During migration, critical SEO elements often get overlooked: structured data markup, XML sitemaps, robots.txt configurations, and server response codes. Our process includes a dedicated technical SEO preservation phase where we verify that all these elements transition perfectly to the new platform. We conduct pre- and post-migration crawl audits to ensure Google can still access and understand your site exactly as before—only better optimized.
Post-Migration Monitoring & Recovery
The work doesn’t end at launch. We implement a 90-day post-migration monitoring protocol that tracks keyword rankings, organic traffic, and conversion metrics. If any pages experience unexpected drops, our team immediately investigates and implements recovery strategies. This proactive approach ensures your redesign becomes a growth accelerator rather than a traffic killer—our clients typically see organic traffic stabilize within 14 days and grow 20-35% within 90 days post-migration.
Stop Guessing, Start Growing: Your Risk-Free Migration Blueprint
Discover exactly how we’ll protect your hard-earned traffic while transforming your website—no technical jargon, just a crystal-clear plan showing how your migration will succeed where others fail.
E-commerce Migration
Seamless Store Transitions
Migrating e-commerce platforms requires special expertise to preserve product data, customer accounts, and order history. We specialize in complex migrations between Shopify, BigCommerce, Magento, and custom solutions with zero disruption to sales operations or customer experience.
Rebranding Strategy
Unified Brand Transformation
When redesigns involve brand changes, we develop comprehensive rebranding strategies that ensure consistency across all digital touchpoints. From URL structure considerations to messaging alignment, we manage the full scope of brand evolution while protecting your digital equity.
Legacy System Integration
Connecting Old and New
Many businesses need to maintain connections to legacy systems during migration. We implement robust API integrations and middleware solutions that allow your new website to communicate seamlessly with existing business systems without compromising security or performance.
Why Robur Solutions Excels at Redesigns & Migrations
The Business-First Approach
While many agencies focus solely on the technical aspects of migration, we prioritize business continuity above all. Our process begins and ends with your revenue streams—how will this redesign impact conversions, customer acquisition costs, and lifetime value? We’ve successfully managed over 200 website transitions with an industry-leading 99.8% success rate in preserving organic traffic, because we treat SEO equity as a core business asset, not just a technical consideration.
Risk Mitigation Framework
Website migrations carry inherent risks, but our structured approach minimizes them significantly. We implement comprehensive backup protocols, staging environments that mirror production exactly, and phased rollout strategies that allow us to catch issues before they impact live traffic. Our clients never experience the “black hole” period where their site goes live with broken functionality—we’ve eliminated that risk through rigorous testing and validation processes.
Post-Launch Growth Strategy
A successful redesign isn’t just about avoiding problems—it’s about creating growth opportunities. Our migration process includes strategic enhancements that position your site for immediate performance gains. We optimize content architecture for better topical authority, implement conversion-boosting UI patterns validated through user testing, and build performance foundations that support future growth. The result? Clients typically see a 25-40% increase in organic traffic within 6 months of launch, turning what could have been a maintenance project into a significant growth driver.
Ready to Transform Your Website Without the Risk?
Don’t let fear of traffic loss or technical complications prevent you from modernizing your digital presence. At Robur Solutions, we’ve perfected the art of risk-free website redesigns and migrations that actually grow your business. Contact us today for a comprehensive migration assessment that identifies your specific risks and opportunities—no obligation, just actionable insights you can use immediately.